Television ads on a local basis are often very effective, but can end up being quite expensive. Billboards can be effective, but again, may end up being quite pricey. If you think a little creatively, you can come up with some inexpensive ways to get your name out there.
Bundling: Offer two or three products or services together, and name the offer something exclusive to you. This make price comparisons difficult, and gives more value to the consumer.
Target your market.and get better results for your investment. Finding the target market that has a specific need you can fulfill takes a little time and research, but you’ll feel the effects when you hit the bullseye!
Think about the importance of marketing your product. Just because it’s a home based business it doesn’t mean you don’t need advertisement ideas. This is an area that pays to invest time and money into since a large portion of your capital needs to be used for advertising and promotion! Direct mailing in your area is an excellent place to start, as is donating a couple of finished baskets, with business card attached, to local charities for raffles. For a wider client base, you might consider developing a website to show off your samples to a potential world wide audience. This will also help your business grow if you want to expand your client base and have the facilities to ship your product throughout the U.S. and Canada or even further if you’re really ambitious.
Print fliers and post them in locations where students and parents are likely to visit. Great ideas are libraries, pizza restaurants, community centers, and gyms. Consider places where parents wait for children to practice – gymnastic and tennis centers, etc. Also, visit teacher stores and ask if you can leave your business cards on their counter or post a flier on their window/bulletin board. I know a tutor who went to Staples on their annual Back-to-School day and introduced themselves and handed out fliers and business cards to each teacher waiting in line to get in! Some were very receptive while others were indifferent. Give it a shot!
Gift tags. These can be ordered too, but you can make them extra special by creating them yourself because you can make them any size. Add a tagline, a personal note or double the gift tag as a savings/discount card for your products/services. Add your website’s URL and a promotional code if needed to make purchases online. This would be convenient for anyone, but especially for out-of-town friends and associates.
I often see many businesses advertising online and are making a profit, but are not using the full potential to make even more! Many of them are now blaming the recession and bad economy and dont want to spend lots of money on it. But if done correctly they will easily make back that money and more in no time at all!
You will need to decide which type of services you will offer and the prices of them. Going to the other dog grooming salons in your area will give you a pretty good idea of what the average cost is.You can get an idea of what the common prices of dog grooming services are by going to the nearest dog groomer to find out. When starting out, it would be best to start your prices out low. After awhile, your business will grow and you can then raise your prices to keep up with the demand.