OYou can send marketing materials more often. Instead of having a thousand pieces of the same material printed once, and sent once, you can have a few hundred prints every now and then. Print a separate advertising material for Christmas and for new Year!
If you mail orders to customers, Up Sell. Add information for new products Have a party! – Send email notifications to all of your customers and invite them to a website party. You can have them meet at your website at a certain time and there can be prizes – give a small cash prize to the 100th email. Play word games, answer questions and more.
There are so many options when it comes to offline advertising. You have your regular distribution of business cards, flyers, magnets, and free promotional items to give away. How about something a little bit out of the ordinary? How about something to let others show you mean business? No pun intended.
How many times have you seen the same advertisement ideas created with slightly different twist? If you’re surfing the web you’ve run into plenty of the actual aped ads! Yes, you can forecast what the next paragraph covers, because you’ve observed it a lot of other places.
Don’t think that you can’t afford to advertise, you can’t afford not to. Set aside a reasonable budget for your ad expenses and you can either write your own ads or hire an ad agency to do it for you.
Have t-shirts pressed with your company name on them. It doesn’t have to be a large icon or your name plastered across the back of it, you can be subtle. A small logo and your company name on the front right of the shirt is all you need. Have friends and family wear them around when they are going into town or malls, and give some away as a promotional expense.
One effective way to advertise the event is through radio ads. Unfortunately, they are usually very expensive. However, if you are with a non-profit agency you might be able to get a discount, or even possibly advertise for free. The radio station could be an event sponsor in exchange for free advertising.